9. October 2020
However, if you really get on your ego’s toes and honestly question yourself, interesting (sometimes painful) insights arise, such as “I was too unfocused,” “I wasn’t prepared enough,” “I didn’t communicate clearly enough,” or “As a customer, I would have expected better.” Honestly admitting these things to yourself and analyzing them with your ego is annoying and can be mighty exhausting, but it helps immensely in the long run.
At Peerox, we believe in speed. We know we don’t have the time or resources to avoid every conceivable mistake in advance. That means we deliberately take risks, try, and fail. We fail all the time and make mistakes all the time. But this is the only way we can find out together what really works. It actually takes more time to cover up mistakes than to try something out and perhaps fail a few times. We are true to the motto, “If we don’t make mistakes, we’re too slow!”
For this strategy, three things are absolutely important for us:
In order to live this error culture in the team, some companies have, for example, a so-called “Fuck-up Hour”. People talk about failures together, learn from them and build trust in themselves, each other, and the team as a whole.
At Peerox, the concept of the “Fuck-up Hour” was not radical enough for us. After all, the lessons learned are limited to the part of the team present at the meeting. Absent or new Peers hardly have the opportunity to learn about the failures. For this reason, we maintain a digital “Fuck-up Diary”. This is an internal wiki page. The advantages of written documentation are obvious:
As founders and managing directors, we naturally wrote the first entries. We honestly admit that we weren’t sure at the time whether we weren’t putting too much on the team. Maybe our contributions would remain the only contributions and the whole idea would go up in smoke. But those who know us know that the possibility of embarrassing ourselves to the bone has never been a reason not to do something. Besides, we were pretty sure that if something like this could work with any team, it would work with ours.
Here, too, we were not disappointed in our hopes. The next, relentlessly honest posts followed quite quickly. We talk, discuss, and laugh about our missteps. In this way, we build up a great deal of trust within our team, and create a real culture of mistakes.