Production companies that want to improve their plant and process efficiency rarely look for “self-learning assistance systems”. Rather, they are looking for new possibilities of automation. Our innovative solution approach, MADDOX, as an associated product and the underlying strategy, must therefore first be perceived as a possible solution. Instead of LinkedIn ads & Co., we have therefore relied on conferences, trade fairs, podcasts, and interviews since the beginning. That assures that we are able to explain our concept personally to interested listeners.
The idea of a self-learning assistance system was presented to the general public for the first time at Interpack 2017. The German Engineering Federation (VDMA e.V.) supported the research approach, which until then had only existed as a vision. We were commissioned to take a look into the future at Interpack. Together with a professional film team and the support of GEA Food Solutions Germany GmbH, we created a futuristic eye-catcher. We were allowed to show this to a wide audience at the VDMA booth. There, we discussed it, and built up our network: https://www.youtube.com/watch?v=lUhD4jXtG1I
Shortly after our founding in 2019, we received an award in the digital technologies start-up competition. The award was issued by the German Federal Ministry for Economic Affairs and Energy (BMWi). At the award ceremony at the EMO in Hannover, our founder Markus was interviewed, and briefly explained our strategy: https://www.youtube.com/watch?v=hRoCfjHqZ3Y
In July 2020 we achieved third place at the Saxon Founder Awards. That was just in time for Peerox’s first birthday. Consequently, it was a unique opportunity to celebrate. We celebrated the process of many defeats and great victories in the first intense and exciting year with all our Peers. As a nominee we were allowed to explain our vision in a professional video: https://www.youtube.com/watch?v=bSF54RBYkfM
Every year, the German Federal Ministry for Economic Affairs and Energy (BMWi) supports start-up activities in universities and research institutions. Part of that support is their “Exist Research Transfer” funding program. We, too, received this support and thus the opportunity to expand our research results. Finally we turned them into a marketable product. We were asked about this path, our plan, and the motivation for it in an interview: https://www.exist.de/EXIST/Redaktion/DE/Erfolge/peerox-gmbh.html
The search for suitable Peers with the right hard and soft skills is naturally also a great challenge for us. Moreover, it is a financial risk for the entire team that should not be underestimated. This makes it all the more important for us to work with experienced recruiting partners. In Venturi Ltd. we have found a trustworthy, competent partner. In the course of the recruiting process we were also given the opportunity to present ourselves and our vision in our own podcast: https://soundcloud.com/user-910706127/markus-windisch-peerox-podcast.
The podcast “AI in Industry” by Peter Seeberg and Robert Weber has become a firm authority in the field of technology and production in recent years. Meanwhile, many thousands of listeners follow the exciting insights into the diverse areas of artificial intelligence and machine learning. We already know Peter from his collaboration in the VDMA’s Machine Learning Working Group. And we have been following the podcast as enthusiastic fans from the very beginning. In the midst of the Corona crisis, we received an invitation for an interview about our assistance system, the technologies behind it and our visions: https://aipod.de/podcast-archive/63
At the end of 2020, we were asked by the Saxon State Chancellery to present ourselves and Peerox as part of the series “so geht sächsisch”. In the short video, we provided a look into our office (=Peero) and our plans: https://youtu.be/P4ZsHYzXAhI
From the outside the quick impression is that MADDOX is essentially developed and distributed by two people. After all, the same faces can always be seen. However, while the CEO and CTO advertise their great successes full of self-confidence, in the background our highly motivated Peer team struggles with the real challenges. This great work, team spirit, passion, and suffering are the foundation that allows the proud founders to be able to stand in the spotlight.