Production companies that want to improve their plant and process efficiency rarely look for "self-learning assistance systems". Rather, they are looking for new possibilities of automation. Our innovative solution approach, MADDOX, as an associated product and the underlying strategy, must therefore first be perceived as a possible solution. Instead of LinkedIn ads & Co., we have therefore relied on conferences, trade fairs, podcasts, and interviews since the beginning in order to be able to explain our concept personally to interested listeners.
The idea of a self-learning assistance system was presented to the general public for the first time at Interpack 2017. The German Engineering Federation (VDMA e.V.) supported the research approach, which until then had only existed as a vision. We were commissioned to take a look into the future at Interpack. Together with a professional film team and the support of GEA Food Solutions Germany GmbH, we created a futuristic eye-catcher. We were allowed to show this to a wide audience at the VDMA booth, discuss it, and build up our network: https://www.youtube.com/watch?v=lUhD4jXtG1I