30. June 2021
Production companies that want to improve their plant and process efficiency rarely look for “self-learning assistance systems”. Rather, they are looking for new possibilities of automation. Our innovative solution approach, MADDOX, as an associated product and the underlying strategy, must therefore first be perceived as a possible solution. Instead of LinkedIn ads & Co., we have therefore relied on conferences, trade fairs, podcasts, and interviews since the beginning. That assures that we are able to explain our concept personally to interested listeners.
The idea of a self-learning assistance system was presented to the general public for the first time at Interpack 2017. The German Engineering Federation (VDMA e.V.) supported the research approach, which until then had only existed as a vision. We were commissioned to take a look into the future at Interpack. Together with a professional film team and the support of GEA Food Solutions Germany GmbH, we created a futuristic eye-catcher. We were allowed to show this to a wide audience at the VDMA booth. There, we discussed it, and built up our network:
Watch video on YouTube
This is what the vision of a proposal of the assistance system on AR glasses looked like in the 2017 video.
Shortly after our founding in 2019, we received an award in the digital technologies start-up competition. The award was issued by the German Federal Ministry for Economic Affairs and Energy (BMWi). At the award ceremony at the EMO in Hannover, our founder Markus was interviewed and briefly explained our strategy:
Watch interview on YouTube
In July 2020, we achieved third place at the Saxon Founder Awards. That was just in time for Peerox’s first birthday – a unique opportunity to celebrate both defeats and victories from our first year. As a nominee, we were allowed to present our vision in a professional video:
Watch founder video on YouTube
Every year, the German Federal Ministry for Economic Affairs and Energy (BMWi) supports start-up activities in universities and research institutions through the “Exist Research Transfer” program. We also received this support and had the opportunity to turn our research into a market-ready product. We were interviewed about our journey, plan, and motivation:
Read about us on EXIST.de
The search for Peers with the right hard and soft skills is also a major challenge – and a financial risk for the whole team. That’s why we collaborate with experienced recruiting partners. With Venturi Ltd. we’ve found a trustworthy and competent partner. During the recruiting process, we also had the chance to present ourselves and our vision in our own podcast:
Listen on SoundCloud
Topics in the video for the series “so geht sächsisch” were, in addition to MADDOX as a product, the underlying philosophy and our great interdisciplinary team.
The podcast “AI in Industry” by Peter Seeberg and Robert Weber has become a firm authority in the field of technology and production in recent years. Meanwhile, many thousands of listeners follow the exciting insights into the diverse areas of artificial intelligence and machine learning. We already know Peter from his collaboration in the VDMA’s Machine Learning Working Group, and we’ve been loyal fans of the podcast since the beginning. In the midst of the Corona crisis, we were invited to talk about our assistance system, the technology behind it, and our vision:
Listen on Spotify
At the end of 2020, we were invited by the Saxon State Chancellery to introduce Peerox as part of the “so geht sächsisch” campaign. In this short video, we gave a glimpse into our office (=Peero) and shared our future plans:
Watch video on YouTube
From the outside the quick impression is that MADDOX is essentially developed and distributed by two people. After all, the same faces can always be seen. However, while the CEO and CTO advertise their great successes full of self-confidence, in the background our highly motivated Peer team struggles with the real challenges. This great work, team spirit, passion, and suffering are the foundation that allows the proud founders to be able to stand in the spotlight.
